Susan Friedmann, CSP, is the go-to authority for nonfiction authors who want their books to do more than sit on a shelf. With over 30 years in publishing and marketing, she helps authors stop playing small and start thinking like strategic marketers. As the founder of Aviva Publishing, Susan specializes in turning books into powerful business assets through bulk book sales, niche positioning, and platform building. She's the author of 18 books, including one that sold over 500,000 copies, and the host of the award-winning Book Marketing Mentors podcast. If you're done hoping your book will magically sell itself, Susan delivers practical strategies that produce real, measurable results.