Jeff Coleman has been running Google Ads since the days when you could get clicks for a nickel, and nobody knew what “quality score” meant. Two decades later, he’s still in the trenches—only now he’s the guy business owners call when they’re tired of burning money and being told to “trust the process.”

As the founder of Factor Four Marketing, Jeff oversees more than $4 million in annual ad spend and has worked with everyone from scrappy local service companies to Fortune 500 giants. His philosophy is simple: results speak louder than reports, and if a campaign isn’t making money, something’s broken.

Jeff has taught digital marketing at UC San Diego Extension and USD’s Office of Corporate and Professional Education, but what really sets him apart is his ability to cut through the jargon and explain what’s actually happening inside Google Ads. He’s equal parts strategist, myth‑buster, and translator for business owners who just want their marketing to work.

On podcasts, Jeff brings sharp insights, real stories from the field, and a refreshingly BS‑free take on what’s wrong with the digital advertising world—and how to fix it. He’s candid, practical, and not afraid to challenge the industry’s sacred cows, all while giving listeners clear steps they can use to get better results right away.