The growing concern is will sales remain human? Our beliefs about combining artificial intelligence and human selling are in the beginning phase. The question is, are we willing to consider varying perspectives for a better conclusion?
On my first sales job, I was expected to sell copiers and fax machines. I knew nothing about the equipment and was nervous given my lack of engineering prowess. My secret desire of taking the easy path was quickly tossed aside.
Keeping up with evolving times became my new habit. Activity on Twitter now includes reading many of the available articles about Machine Learning, Robotics, and Artificial Intelligence.
Human Selling Differentiators
• Listen about 70% of the time
• Be precise in communication*
• Question the unstated topics
• Always ask for clarification to avoid missteps
• Follow-up with precision*
Robots can most likely implement the bullet points that include ‘precise’ and ‘precision.’ But recognizing what is missing from a conversation or providing related ideas require human thinking.
The differentiator for standing out from all others, including technology, is to add these additional factors into our delivery:
• Smile as much as possible
• Show empathy as people discuss their pain points
• Share intriguing personal stories
• Build professionally personal relationships
“Combining old-fashioned etiquette with new age technology is the savviest strategy of all.”
Combine Artificial Intelligence with Human Selling
You most likely have ideas about how artificial intelligence and human selling will interact. Some people believe the technology will eliminate many jobs. Others see the new method as a boost for improving performance and possibly society.
The entrepreneurial spirit will figure out ways in which leveraging the technology can create new jobs and wealth.
In your spare time, consider these three questions:
1. Do you ever think about how robotics and artificial intelligence may change how we live and work?
2. If you are an entrepreneur or salesperson, do you wonder how to remain ahead of the curve?
3. If you are a job seeker, how will you explain your thought about how to combine artificial intelligence with human selling?
Your clientele will want to know how you plan to combine artificial intelligence with human selling. While the in-depth answers are the department’s responsibility, we will each need to become familiar with what is possible. The unique story for your company will hold importance.
Top the Sales Scoreboard
Embrace the idea of using artificial intelligence with human selling. When you add the human element to business conversations, you distinguish yourself. Done well, you become seen as a unique welcome being. Showing empathy by listening and sharing ideas with prospects will help create your client fan club. And it is your client fan club that will always have you at the top of the sales scoreboard.
On Another Level Is Your Business Future Ready?
The Girl Scouts taught me, ‘Be Prepared.’
Women are finally rising to have their say. Is your company prepared to have women participate as equals in the Board Room, in the Executive Suite, and provide new ideas to help you become future ready?
On one level it is easy to prepare for new appointments and follow-up calls. CRM databases meticulously kept pay off big dividends. We can also keep running task lists for each day and prioritize goals for the month, quarter and year to make quota. All of these items lead us to successful sales. But the part that can catch each of us off-guard is societal change too.
Embracing all genders and cultures leads to a more abundant input of new ideas.
Corporate Boards
The perfect example of not being future ready is that of a Board Meeting in India comprised of nineteen men and one woman. Companies miss out on the fact that varying cultures and upbringing provide a more comprehensive solution to problems. When you strive to bring everyone together to speak up, business soars. The concept is no different than that of negotiation and sales. Begin with the broadest picture possible and together narrow down the elements that excite everyone the most.
“We accomplish much more when we work together.”
Technology Plus Human Selling Indicate Future Profit
Playing catch-up is never fun, but being out front in the lead is what makes all the difference for building a sought after brand. Human selling backed by inclusiveness contributes to profitability.
Comments (1)
Super Woman!
Thank you for an amazing Post.
Candidly, AI and Sales does worry me, Can the Robots take over?
The Robots will take over but the Salesman will evolve as the human Nature continuously evolve.
However the passion of Salesmanship will be as intoxicating as Sweet Wine.
You have become my Favorite.