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🎧 Why Overplanning Stalls Growth
Podcast Sales and Marketing / PodCast / Jul 12, 2026 / Posted by Callum Kennard / 1

🎧 Why Overplanning Stalls Growth

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Callum Kennard, Head of Sales at ClickSlice — a leading UK SEO and AEO agency — argues that overplanning can be worse than bad execution, and that the fix is to bake in iteration, ship, and optimize from real results rather than perfect a go-to-market plan for a year before earning a pound. In this Expert Insight Interview, Callum joins host John Golden to separate genuine progress from busy activity and to explain why quality beats volume in both SEO and AI search.

In this episode, you’ll learn:

  • Why do funded startups fall into the overplanning trap?
  • How do you tell the difference between activity and real progress?
  • Why does citation quality beat quantity in AI search?
  • How narrowly should you define your ideal customer?
  • How long do SEO and AEO actually take to show ROI?
  • Should you invest in AEO before your SEO is ready?

Ready to put strategic effort where it actually drives revenue? Book a consultation with Callum Kennard’s team at https://www.clickslice.co.uk/.

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

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About Author

Callum Kennard is the Head of Sales at ClickSlice, where he leads client strategy and revenue growth initiatives for businesses looking to scale through SEO, content marketing, and digital acquisition.

With more than 10 years of experience in marketing and growth, Callum has built a reputation for turning complex technical concepts into practical, ROI-driven strategies that deliver measurable commercial results. His expertise spans organic growth, lead generation, sales strategy, customer acquisition, and business development.

Throughout his career, Callum has worked closely with organizations across a range of industries, helping them navigate growth challenges, identify opportunities, and make smarter strategic decisions. He is particularly passionate about helping businesses avoid one of the most common mistakes in growth: abandoning strategies before enough data exists to properly evaluate their effectiveness.

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About Author

Callum Kennard is the Head of Sales at ClickSlice, where he leads client strategy and revenue growth initiatives for businesses looking to scale through SEO, content marketing, and digital acquisition.

With more than 10 years of experience in marketing and growth, Callum has built a reputation for turning complex technical concepts into practical, ROI-driven strategies that deliver measurable commercial results. His expertise spans organic growth, lead generation, sales strategy, customer acquisition, and business development.

Throughout his career, Callum has worked closely with organizations across a range of industries, helping them navigate growth challenges, identify opportunities, and make smarter strategic decisions. He is particularly passionate about helping businesses avoid one of the most common mistakes in growth: abandoning strategies before enough data exists to properly evaluate their effectiveness.

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