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🎧 Winning the Agentic Age
Podcast Sales and Marketing / PodCast / Jun 28, 2026 / Posted by Maximos Lih / 1

🎧 Winning the Agentic Age

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Maximos Lih, founder and CEO of Emboldened LLC and a former operating partner at Google Ventures, argues that AI’s failures — not its successes — reveal a company’s biggest growth opportunities, and that leaders who treat AI as a one-for-one headcount swap destroy their own competitive moat. In this episode, Maximos draws on nearly a decade of investing in companies like Uber, Slack, and Flatiron Health to show why AI adoption is a leadership problem, not a tooling problem.

This episode answers:

  • Why do most companies get AI adoption wrong from the start?
  • What’s the difference between “the language of procurement” and “the language of utilization”?
  • How did IKEA turn a 53% AI chatbot failure rate into $1.4 billion in new revenue?
  • Why is efficiency a commodity that won’t protect your business?
  • What single question reveals whether AI is actually working for you?
  • How is the sales leader’s role expanding in the agentic age?

Ready to rethink how your team adopts AI? Connect with Maximos Lih at https://www.linkedin.com/in/maximoslih/

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

About Author

Maximos Lih spent nearly a decade as an operating partner at Google Ventures, working across the portfolio — from Uber and Slack to Blue Bottle Coffee and Flatiron Health. He is now the Founder and CEO of Emboldened LLC, where he coaches executives and founders on building leadership systems at the intersection of people and revenue. Today he is going to share a framework that challenges everything we think we know about AI — and why the organizations winning with it are doing something most boardrooms have never considered.

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About Author

Maximos Lih spent nearly a decade as an operating partner at Google Ventures, working across the portfolio — from Uber and Slack to Blue Bottle Coffee and Flatiron Health. He is now the Founder and CEO of Emboldened LLC, where he coaches executives and founders on building leadership systems at the intersection of people and revenue. Today he is going to share a framework that challenges everything we think we know about AI — and why the organizations winning with it are doing something most boardrooms have never considered.

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