Andy Hedrick is the Founder and CEO of Green Path Tech and author of the 2V2R Rapid Sales Growth System. With over 30 years of B2B sales experience and more than $500 million in revenue growth delivered, Andy joins Sales POP! to share a practical framework for growing faster, closing sooner, and spending less to do it.
Topics covered in this episode:
- The 2V2R formula — why Value and Verified Results must outweigh Risks and Resistors
- How to build buyer trust digitally before the first conversation ever happens
- Using proof-of-concept projects to compress multi-year close cycles into months
- The fractional staffing model that cuts cost of sales by 40–60%
- How to use AI in outreach without destroying your credibility
- Why leading your pitch with value — not your company history — changes everything
If your pipeline is big but your close rate is disappointing, this episode is for you. Learn more and connect with Andy at greenpathtech.com.
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