What would you do with an extra twenty hours every week? For most entrepreneurs, the honest answer is they can’t even imagine it—they’re too deep in the daily chaos to think that far ahead. George Rivera used to be one of them. After building a $20 million brand from scratch, he found himself working nonstop, missing family moments, and wondering whether the trade-off was worth it.
In this episode, Rivera sits down with John Golden to break down his Buy Back Time Formula—a step-by-step system that helped him reclaim his schedule, nearly double his revenue to $50 million, and cut his workweek to under 30 hours. He walks through the dollar-per-hour audit that reveals how much time founders waste on low-value tasks, and shares practical strategies for delegation, automation, and building systems that scale without burning you out.
If you’re a founder who’s tired of being the bottleneck in your own company, this episode gives you the roadmap to take your time back—starting today.
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