Should business not meet your expectations, it’s wise to examine your communications. People in varying industries are unaware of how they come across to others and will often discourage further business. Examining the issue from multiple angles can improve future outcomes.
For example, consider the following:
- Do you allow your prospect to speak first to then ask questions for better understanding?
- Are you making erroneous assumptions rather than asking specific questions?
- Do you dismiss unusual ideas or ask further questions for consideration?
- Upon hearing a critique do you attempt to learn what your prospect prefers?
Mindset Matters
After experiencing ongoing downplay of our unique ideas, many people decide to forego them, but that accomplishes little and often regret enters the picture. Instead, an examination of unique ideas from multiple angles can extract the better approach to creating interest and, ultimately, a desire to proceed with working with us. Ultimately, the dilemma can be converted into a well-functioning method for improving communications that drive better business outcomes for growth.
Eliminate Ego from Conversations
Ego often gets in the way of people attempting to sell a service or product line. Worse, instead of taking the time to understand one another fully, in meetings, the sellers often make judgment calls upfront that rarely, if ever, play out well. And realize that an idea that works well for one may not work well for another. The better path to ultimately making the sale is to embrace the strategy of asking questions as they occur—without judgment.
Open the Door for Open Minds
Always thank the person upfront for their time and then ask what motivated them to accept the invitation to meet. Similarly, reveal what caught your interest and desire to meet upon researching their company beforehand. This strategy will help you stand out among your competitors as most people don’t take the time to do the proper research ahead of schedule.
As a person begins to reveal their interests, it is your turn to ask additional questions to familiarize yourself more thoroughly with their perspective. Their answers, combined, demonstrate a more comprehensive reasoning behind the meeting. As the conversation progresses, you will gain insights into their current situation, why they agreed to the conversation, thus stimulating further questions.
During the initial conversation phase, the prospect may say something that surprisingly brings a fond memory to mind. Embrace the moment by sharing your story, a smile, and even a good laugh. This can encourage your prospects to share their private stories, too. Gradually, laughter will become commonplace, a deeper bond emerges encouraging the likelihood of a forthcoming sale.
Embrace New Ideas
Occasionally, a prospect may express a thought you will silently disagree with. However, asking in simple and polite terms, such as, ‘Please tell me how you came to that conclusion so that I have a better understanding,’ will encourage the details to come forth.
Typically, prospective clients who experience your desire to learn become motivated to share more that would otherwise be kept private. Receiving the bigger picture, including often hidden elements, allows you, in return, to offer a more comprehensive and suitable solution. Accordingly, the process will help convert leads into more business.
Embrace A Smooth Negotiation
One typical issue concerns pricing. The person offering a complex solution will do best by providing the big picture for the best outcome. But one note of caution is to explain the more complex elements to eliminate potential misunderstanding to then inquire if the person has additional questions. By exploring various possibilities together, sales appear to automatically occur.
Next, a formal proposal should describe in detail the elements contributing to making it happen, but use simple enough language for the prospective client to understand the details.. Most importantly, the value of the package description should be recognizable upfront to increase enthusiasm for proceeding.
Final Steps
Many people believe their work is complete after the initial sale is finalized, but this is far from the truth, as the work has just begun. Give due consideration to the following steps that increase future business, known as follow-up:
- Subscribe to a greeting card company like Blue Mountain to send each client a thank-you card after a sale.
- Check to ensure everything meets and potentially exceeds expectations.
- At the end of the first check-in, inquire approximately when your client wants you to check in again.
- Continue the professionally friendly conversations at each follow-up.
Conclusion: Open Communications Drive Better Business Outcomes for Growth
Making the time and effort for the above final steps will encourage the client to consider conducting further business with you seriously. Your attention will likely earn you a returning and referring clientele – the hallmark of The Smooth Sale!
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Sales Tips: Open Communications Drive Better Business Outcomes for Growth
- Commit to your long-term vision for accomplishment(s) to stay on track and enjoy business success.
- Always keep the greater good of staff, team players, clientele, and your community in mind.If you are dissatisfied with progress, consider what will increase happiness and whether it is time to change your focus.
- Keep an eye on the valuable insights of thought leaders for new ideas of how you might proceed moving forward.
- Never underestimate the novel ideas of anyone.
- Listen carefully to advice to realize what may work best for you.
- Walk away from those who insult you and collaborate with those who show appreciation.
- At the end of all communications, ask the other party or people if they have questions to ensure clarification.
- ‘Don’t give up – find a better way!’
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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