Sales POP - Purveyors of Propserity
LOG IN
Login with Username or Email Register
🎧 Advancing Analytics Maturity with Google Marketing Platform
Podcast Marketing / PodCast / Mar 5, 2021 / Posted by Michael Loban / 1164

🎧 Advancing Analytics Maturity with Google Marketing Platform

0 comments

In this Expert Insight Interview, we welcome Michael Loban, author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. He and John Golden discuss the book and the principles within it, focusing on the specific aspects that digital marketers can use to get a leg up on the competition.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

View comments (0)
About Author

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.

Author's Publications on Amazon

Crawl, Walk, Run Cover

Crawl, Walk, Run

by Michael Loban
'Crawl, Walk, Run' is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions.
Buy on Amazon
Comments

About Author

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.