Regardless of whether you live in a thriving metropolis or a sleepy small town, or whether your clients are traditionally millennials or baby boomers, a social media presence is now critically tied to the success of your business. Contractors haven’t always been on the cutting edge of this marketing strategy, but many now understand its impact. Here are three reasons we at Home Improvement Leads know that all contractors need a social media presence in order to increase sales.
Strong Competition for Smaller Businesses
The Construction Marketing Association has found that a whopping 97 percent of surveyed individuals are using social media platforms to engage their clientele and expand their brand recognition. Though many of these professionals work for larger construction firms, the same holds true for independent, smaller businesses as well. In many ways, a well-designed and innovative social media presence can become the great equalizer between the two. When you are able to reach thousands more potential clients, it’s only natural that your sales increase.
Engages Your Clientele
When it comes to social media, an account will get a potential customer in the door. Content is what will make them actually sign on the dotted line. By creating accounts on Facebook, Twitter, and Google+ that engage your audience—through questions and well-placed links that call them to act—you are allowing them the chance to begin a relationship on their terms. Plus, once you have won them over with your professionalism and technical excellence, they can then become your greatest brand advocates, further expanding your consumer pool along the way.
A Picture is Worth a Thousand Words
At the end of the day, a contractor is only as good as their completed projects, and nothing will show that better than a picture. With over 176 million users (that’s 25 percent of the adult population!), Pinterest has the ability to draw in untapped clients like few other sites. In fact, their home decor and design categories are the most searched areas of the site, and with their average user’s household income being over $100,000, you have a new network of individuals who can afford to do more than just browse.
Perhaps one of the biggest reasons to build your social media presence as a contractor is because these sites are adding new members daily at an impressive rate. Research has shown that the number of people accessing social media via their smartphones increased by 60.3 percent between 2012 to 2014. Best of all, the fastest-growing demographic is also a contractor’s ideal pool of potential clients: baby boomers. With people staying in the workforce longer and choosing to remain in their home through their senior years, many are opting to remodel their homes later in life—and with 55 to 64 year olds joining Twitter 79 percent faster than in the past, it’s safe to say that social media is here to stay. So grow your business and get engaged!
