It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses.
That means there’s a huge potential for businesses of all sizes to connect with new customers on Instagram.
But with such a large and competitive platform, how can you ensure your business stands out? This article highlights actionable tips to optimize your Instagram profile and get more followers.
Best Ways to Optimize Your Instagram Profile for Growth
To grow your business on Instagram, you must ensure your profile is optimized for discovery. Here are some of the best ways to do that:
Focus on Quality over Quantity
When it comes to your content, quality should always come first. Don’t worry about posting as often as possible or filling up your feed with low-quality content.
It’s much better to focus on creating a few pieces of high-quality content that will really resonate with your target audience. Not only will this help you get more followers, but it will also help you keep the followers you have.
Consider Switching to an Instagram Business Account
Now is the time to switch if you’re not already using an Instagram Business account. Business accounts give you valuable insights about your followers and posts.
You can also use Instagram Stories with a business account, which is a great way to connect with your audience and show them a behind-the-scenes look at your business.
Use an Instagram Profile-Tracking Link
Instagram allows marketers to share only one live URL on the platform. That means you need to get creative if you want to drive traffic to more than one page on your website.
This is where custom URL builders come in handy. Using a URL builder, you can create a custom link that you can share on your Instagram profile.
A/B Test Your Bio
Your bio is one of the first things new visitors to your profile will see, so it’s essential to make a good impression.
One way to do this is to A/B test your bio. This means creating two (or more) different versions of your bio and seeing which one attracts more people. You can sift through Instagram bio ideas online to find inspiration.
To A/B test your bio, you’ll need to track a dependent variable, such as tracking link URL clicks. Next, create a few Instagram profiles with noticeably different bios. After a few weeks, check your analytics to see which profile performed better.
Boost Credibility With a Blue Checkmark
If you want to boost your credibility and show potential followers that you’re a trustworthy source of information, you can apply for a verified badge from Instagram.
This blue checkmark will appear next to your name on your profile, letting people know that you’re an official business or individual.
To apply for a verified badge, go to Settings > Account > Request Verification. You’ll need to provide some information about your business or individual brand and upload a photo of your ID.
Have a Content Calendar
To be successful on Instagram, you must have a content strategy. This means creating a content calendar that outlines what you’ll post, when you’ll post it, and what hashtags you’ll use.
Creating a content calendar will help you stay organized and ensure that your content is on-brand and aligned with your business goals.
Invest in Analytics Solutions
Tracking your performance is essential to growing your business on Instagram. Fortunately, several analytics solutions can help.
From determining which of your posts are performing the best to understanding when your audience is most active, analytics solutions will give you the insights you need to make informed decisions about your Instagram strategy.
Key Takeaways
Optimizing your Instagram profile is essential to attract more followers and keeping the ones you have.
Some tips for optimizing your Instagram profile include:
- Focusing on quality over quantity. This means posting fewer but better photos and videos.
- Switching to an Instagram business account. This will give you valuable insights about your followers and posts./li>
- Using an Instagram profile-tracking link. This will allow you to share more than one live URL on the platform.
- A/B testing your bio. This means creating two (or more) different versions of your bio and seeing which one performs better.
- Applying for a verified badge. This blue checkmark will appear next to your name on your profile, letting people know that you’re an official business or individual.
- Creating a content calendar. This will help you stay organized and ensure that your content is on-brand and aligned with your business goals.
- Using analytics solutions. This will give you the insights you need to make informed decisions about your Instagram strategy.
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