Creating a standout brand for a new business stops many in their tracks. Many people are unaware of the branding and marketing needed behind the scenes. Worse, they don’t realize the ridicule about to arrive upon being seen as crazy by those unfamiliar with how everything works. But make no mistake, it is the start of a standout brand!
The lessons that new entrepreneurs learn are:
- From the start, it is vital to build a standout brand to differentiate oneself from the crowded playing field.
- Being uniquely different can help one remain in business for the long term.
- Last, if quitting isn’t an option, unique and seemingly crazy ideas become vital for long-term growth.
Most people fear three topics that create insurmountable stress and feel the need to quit. These include:
- Outside mockery
- Internal uncertainty
- The fear of failing.
When facing these concerns, it’s wise to adhere to Bruce Springsteen’s lyrics; Only the strong survive!”
The first step for proceeding with the crazier idea is to retrain our brain to think positively, including: ‘The lessons I will learn from not succeeding upfront will be most valuable for achieving my goal!’ Moreover, preach that our worst experiences often are our gifts in disguise.
Predicting the future is uncertain at best. We never know 100% whether an idea will play out as we intend it to do until we test the possibilities. We must remain energetic and mentally strong to put up with the harsh commentary surrounding us while dealing with the why and how fixes are needed.
Long-Term Vision
It’s critical not to be blinded by short-term mishaps – the plural is on purpose because many typically occur in the beginning stage of developing our crazy ideas. The better approach is always to have our long-term vision in mind as we slowly but surely create our path to get there, with all the twists and turns included.
Then and Now
Imagine what people might have thought ten years ago about today’s society. What if, the following ideas were expressed out loud concerning:
- Artificial Intelligence
- Robotics
- Space Aliens
- Humanoid Robots
Little doubt exists that much of the population would have downplayed the above. Yet here we are today.
Re-Imagine
Now that you realize how out-of-whack the above ideas may have seemed to most, it’s time to revisit the craziest idea you may have been withholding to bring it into the real world. It’s critical to realize that only you can prevent your idea from happening!
Testing
Announcing and presenting our original idea to the public does not mean the stressful days are over. Testing is perennial as times change; we must continue to test additional add-ons, strategies, and technology, and the list is infinite as nothing remains static.
Success Is Never Final
Those who embrace the idea of ongoing testing become ‘addicted’ to the effort to uncover more empowering strategies to bring their original idea into the limelight, receiving much admiration. Accordingly, the unforeseen publicity encourages further testing to broaden the original idea, as there is always more to be done and better ways to do it.
If you want to succeed, dig deep to confirm your desire. Retiring financially comfortably or creating something out of the ordinary requires dedication and commitment to testing the attention-grabbing ideas that come to mind.
Know that success is never final, and the crazier the idea, the more longevity it will have as possibilities continue to generate further inventions. The bonus of going through the original agony of harsh dismissal to get to the point of feeling successful is knowing that you are living life your way and how it is meant to be.
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Communicate to Attract Interest
Be A Story-Teller
“Believe, Become, Empower”
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Commit to your unique needs, wants, and desires.
- Focus on strategic efforts for your business to increase attention and attract interest with innovative products and services.
- Ensure clear and precise communications on every level.
- Be open to hearing new ideas from your peers, staff, and clientele and errors for improvements.
- Take longer breaks during the weekend to allow your mind to wander and create new ideas.
- Experimentation is crucial for finding the right formula for you and your business; be willing to test, revise, and re-try.
- Know that errors frequently point us in a better direction.
- Commit to ongoing testing.
- ‘Don’t give up – find a better way!’
- Celebrate Success!
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