Sales leads are what successful marketing is all about. That's where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add…

Years of sales and marketing wisdom will be at your fingertips with this book. Readers will learn to be more productive and more effective, which will help them make more money. This treasure chest of 365 tips, one for every day of the year, is…