Sales POP - Purveyors of Propserity
🎧 The 3 Non-Negotiable Steps to a Fundable Startup
Podcast Finance / PodCast / Oct 18, 2025 / Posted by Jeffrey Fidelman / 6

🎧 The 3 Non-Negotiable Steps to a Fundable Startup

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Are you wasting time chasing billion-dollar funds that will never write a check your size? A critical mistake in startup fundraising strategy is targeting the wrong investors. The key to successful funding lies in aligning your capital needs with the investor’s fund size and expertise.

In this actionable segment, industry veteran Jeffrey Fidelman peels back the curtain on investor qualification and the strategic importance of choosing partners who bring more than just financial resources to the table. We’ll teach you how to analyze a fund’s typical check size and portfolio focus to optimize your outreach.

Critical Insights for Better Outcomes:

  • Money is Just the Start: Learn to evaluate investors based on their style—do you need a hands-on strategic partner or just a capital source? We share the reference questions you must ask other founders in their portfolio.
  • 18-24 Months of Runway: The New Rule: Forget the 12-month budget. Discover why raising for 18 to 24 months is non-negotiable for mitigating desperation and providing your team with the necessary buffer for execution and pivoting.
  • Capital Deployment: The Investor Litmus Test: Investors scrutinize your plan for efficient use of capital. We break down how to prioritize spending on product development and customer acquisition and why realistic burn-rate tracking is more important than rapid, unnecessary hiring.

Stop networking and start qualifying. This episode serves as your playbook for building long-term, value-added investor relationships.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

About Author

Jeffrey Fidelman is the Founder and Managing Partner of Fidelman & Company, a leading advisory firm launched in 2015 to address the critical fundraising and growth strategy needs of early- to mid-stage companies. Under Jeffrey’s leadership, the firm has scaled to a team of over 40 people, operating remotely and supporting clients across capital raises, business sales, acquisitions, and strategic initiatives. With deep experience as an interim CFO and COO, Jeffrey has successfully guided dozens of companies through pivotal financial transactions, helping them unlock growth, secure capital, and navigate complex market dynamics. Jeffrey’s career began in residential real estate, where he quickly expanded into commercial real estate and finance. He went on to become a Portfolio Manager at Morgan Stanley, specializing in syndicate and pre/post-market trading, and later served as Vice President at HSBC, driving revenue strategy across banking, lending, insurance, and retail for Manhattan. As a Partner at an early-stage venture fund, Jeffrey honed his expertise in supporting tech and tech-enabled startups. His advisory work with both portfolio companies and overlooked startups ultimately led to the founding of Fidelman & Company.

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About Author

Jeffrey Fidelman is the Founder and Managing Partner of Fidelman & Company, a leading advisory firm launched in 2015 to address the critical fundraising and growth strategy needs of early- to mid-stage companies. Under Jeffrey’s leadership, the firm has scaled to a team of over 40 people, operating remotely and supporting clients across capital raises, business sales, acquisitions, and strategic initiatives. With deep experience as an interim CFO and COO, Jeffrey has successfully guided dozens of companies through pivotal financial transactions, helping them unlock growth, secure capital, and navigate complex market dynamics. Jeffrey’s career began in residential real estate, where he quickly expanded into commercial real estate and finance. He went on to become a Portfolio Manager at Morgan Stanley, specializing in syndicate and pre/post-market trading, and later served as Vice President at HSBC, driving revenue strategy across banking, lending, insurance, and retail for Manhattan. As a Partner at an early-stage venture fund, Jeffrey honed his expertise in supporting tech and tech-enabled startups. His advisory work with both portfolio companies and overlooked startups ultimately led to the founding of Fidelman & Company.

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