Sales POP - Purveyors of Propserity
TV #SalesChats / Sales Management / Oct 28, 2016 / Posted by Sales POP! Recommends / 1798 

#SalesChats: Personal Brand Building, with Tracey McCormack


Social Selling & Personal Brand Building
#SalesChats Episode 20

Part of being a salesperson in the technological era requires a personal brand, but many salespeople struggle to develop their online presence. This is detrimental, especially in this day and age when most competitors will have targeted personalized brands. Tracey McCormack explores building your personal brand in this #SalesChat, hosted by John Golden and Martha Neumeister.

McCormack explains:

  • The connection between social selling and personal brand management
  • Creating inbound lead generation through publishing content and maintaining their professional profiles
  • The worthiness of personal branding, and the return on investment from using social platforms
  • How important a personal brand is, and how it can both positively and negatively influence your success as a salesperson
  • The ways that building a reputation has changed in the technological era, and how your online presence plays a major role in disseminating your reputation
  • How to overcome hesitancy towards building a personal brand
  • The best ways to get started and practice using social media tools to highlight your personal brand
  • How to get inspired to write content that adds value, and draws consumers in
  • Doing your own PR and micro-marketing by going to conferences, doing facebook live videos, and other things to build your brand
  • How to utilize the marketing team to micro-market as a salesperson
  • Key things to include in your online profile and integrate into your personal brand
  • The minimum dedication required to be successful at brand building, and the suggested time allotted for such activities
  • Balancing time between brand building activities and the other sales requirements

Our Guest

Tracey McCormack

Tracey McCormack is the Founder and President of McCormack Media Services, a modern media training consultancy. McCormack Media Services empowers your team to own the future with completely customized training programs that are uniquely tailored to the needs of your business.

Our Hosts

John Golden

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Martha Neumeister

Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.

About SalesChats

SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.

SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.

    About Author

    The editorial staff at Sales POP! online Sales Magazine love to bring you the best content available.

    Author's Publications on Amazon

    Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging, and user-generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of…
    Buy on Amazon
    Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude,…
    Buy on Amazon
    The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters,…
    Buy on Amazon
    Heavy Hitter I.T. Sales Strategy is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle, and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision-makers, top technology salespeople, and…
    Buy on Amazon
    Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even…
    Buy on Amazon
    This book will increase your prospecting for new business! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering.
    Buy on Amazon
    Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.
    Buy on Amazon
    Get More Face Time and Higher Close Rates--the SMART Way Smart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than…
    Buy on Amazon
    Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and…
    Buy on Amazon
    Every day, expert consultants like Mike Weinberg are called on by companies large and small to figure out why their sales departments are falling short. Is it lazy and ineffective salespeople? Is it outdated methods of client building? Why are these team members not producing…
    Buy on Amazon
    You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.
    Buy on Amazon
    Comments (1)

    Tony Waribo commented...

    Great Article, Its very hard to sell to an unqualified lead.

    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.