Work & Society 4.0: Trust: The Path To Customer Advocacy

We all know that trust is a critical element in turning prospects into customers and customers into advocates. Establishing trust, however, has many building blocks including empathy, consistency, credibility to name but a few. To help you on your trust-building journey, we have assembled a panel of trust experts who will offer practical advice on how to build a robust trust-based approach to selling that will provide you with a competitive edge and raving fans as customers!

This live YouTube event features trust experts:

Paul Smith (3 Time Amazon Best Selling Author on Story Telling in Business)

Robin Dreeke (Creator of the “Code of Trust”)

Gregg Ward (2 time Author on Building Trust in Organizations)

Randy Conley (Vice President of Client Services & Trust Practice Leader for The Ken Blanchard Companies)

Moderated by Nikolaus Kimla & John Golden

The discussion will include:

• How do Salespeople build trust?
• How do you build trust in your brand?
• What does trust mean to a customer?
• The psychology of trust