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All companies know that information improves marketing campaigns, but what’s more important is the data collected as it improves customer experience. Every marketer will sell you the “content is king,” but without data, your efforts are wasted on content that will be irrelevant. Data gives companies an understanding of the customers mind and how they ...

With today’s technology we can get in contact with a great deal of potential customers online. But the one problem most businesses experience is the conversion of the actual customers. And this is because they fail at engaging with them. In the past businesses could sound a sales pitch through radio and simply wait for the ...

Every business owner knows from a financial perspective that it is much less expensive in retaining your current customers than acquiring new ones. The process of acquiring new customers, demands lots of marketing, selling and an increase in other costs in production and etcetera. If a business has a strong relationship with its customers then ...

To exceed your business expectations aim to bring more and greater value to your clients, do not hold anything back. This is the simplest and most effective way of truly building a solid relationship. Some strategies to create more valuable and long term relationship with clients: Really understand their needs, you got to think like ...

What are your strengths and weaknesses? Have you gotten asked this question before? Professionally, we all want to utilize our strengths and work on our weaknesses. But that may not always be a good thing juggling both. Use these four tips; so you can learn the best ways to discover your strengths and what you ...