Claire Diaz Ortiz is an American author, speaker, and employee of Twitter. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform. Diaz-Ortiz has been named “One of the 100 Most Creative People in Business” by Fast Company. She is the author of several books, including Twitter for Good: Change the World One Tweet at a Time; All-Access, Always-On Age; and more.
Expert insights interview covers the following points:
The conversation is about the ninth book of Claire, named Social Media Success for Every Brand.
- Social media is around for a while and there are a number of companies that dived into it for marketing, promotions and better connections with the customers. But there are a number of people who are not sure why they are using social media and what is the advantage of doing so. So how to tackle that!
- Sometimes people come and with the best of intentions and after going through social media, they try to imitate things that others do. So is it right to do?
- We live in a kind of shortcut culture where people are always looking for silver bullets, shortcuts or something fast and it’s really hard to build brand fast. People don’t realize that there are a lot of things to look for. So how to approach brand building using digital media in the right way!
- Somebody who is in brand marketing and is looking after in charge of brand building or social media is part of what they do. The toughest thing is to be able to demonstrate the impact. What are Claire’s views regarding the same?
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story, How, Audience, Reach, Excellence.
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.