Building and maintaining trust is important to the overall success and growth of your business. As we settle into 2021, maximizing trust is a top priority for sales managers and professionals, company leaders, and entrepreneurs. Achieving a deep-seated trust among consumers toward your brand is dependent upon your ability to adapt your strategies, practices, and business systems to this newly focused foundation.
In trying to maximize trust in your business, you may run into additional costs because you’re spending more time at the office or trying out pricey marketing and sales strategies to deepen the connection between your business and its customers.
How can you maximize trust in your business while managing to keep energy and finance costs down? Here are four ways to maximize trust in your business and prevent excess in 2021.
Use Secure Online Payment Portals
Consumers are shifting their buying behavior to primarily e-commerce platforms, businesses, and services. COVID-19 forced us all into finding creative ways to get what we need as we abide by strict stay-at-home orders. This prompted a significant shift to online connection and buying.
You can maximize trust by providing an online payment system that is secure, safe, and dependable. Most people don’t trust putting their payment information online because of customer data breaches. Although consumers will most likely use guest credentials or opt-out of saving their payment information for future purchases, you should still provide a portal that thoroughly protects their information.
Online payment portals also eliminate the need for paper invoices, bills, and transaction receipts that can be counterproductive to your efforts to eliminate excess in 2021.
Sustainability continues to trend as one of the most important factors in a consumer’s choice to support one business over another. People are committing more and more to conserving resources and protecting the longevity of our planet. They’re significantly reducing any behaviors that are harmful to the planet, including supporting brands that don’t prioritize sustainability efforts company-wide.
Consumers trust brands that are transparent and authentic. They trust brands that are making sustainability an integral part of company culture and the overall future of their brand. Prioritizing sustainability will maximize trust among your current and potential customers because they share this value.
Focus on conserving as much energy as possible, employing environmentally friendly business practices, and optimizing the natural resources in your workspace and it will simultaneously prevent any excess costs.
Encourage Work From Home Schedules
In addition to maximizing trust among consumers, you’ll want to build the trust inside of your company as well. One of the most effective ways to build trust with your employees is by prioritizing their health and well-being, as well as their need for a functional work-life balance.
Offering work-from-home options or hybrid schedules can quickly build trust among employees because they feel valued. Working from home significantly decreases energy use in the office and conserves financial resources for more pressing issues. Employees are preventing excess by using laptops instead of desktop computers and using energy responsibly at home.
Employees often become advocates for the company even when they’re off the clock. Consumers are more inclined to trust the opinions of people within the business. They’re tuning in to their daily interactions with company leaders and what they’re personally witnessing in company culture on a daily basis. There is a significant connection between the trust you have with your employees and the level of trust you have with your consumers.
Digital marketing and sales techniques contribute directly to your sustainability efforts. Digital business does the following:
- Potentially reduce water and carbon footprint
- Eliminate the harmful environmental effects of traditional marketing strategies like print ads
- Cater to the technologically advanced behaviors of consumers.
Transitioning your marketing and sales systems to digital platforms is mutually beneficial for businesses and consumers.
Consumers are relying more and more on digital platforms for connection, purchases, and engaging with their favorite brands and businesses. Utilizing your digital platforms efficiently can maximize trust. It shows you understand where your customers are and how they’re using digital spaces to thrive in their life, in light of the ongoing pandemic.
Although a digital transformation seems to provide a positive impact on the environment, take a careful approach to analyzing its specific effects on your business, customers, and the earth. For example, digital marketing and sales tactics can reduce the excess use of paper, but can significantly increase your energy usage. You’ll constantly be online, using electricity to power your desktops/laptops and entire office spaces. Finding the right balance between digital and traditional systems is vital to preventing excess in 2021.
Making business decisions that are conscientious about the overall health of consumers and the world we live in gives consumers a base for trusting your company. If you value your company enough to make necessary changes for growth and longevity, it shows you can offer that same flexibility and adaptation to their personal needs, ultimately maximizing trust.