As the cannabis industry continues to grow, more and more people are looking to start their online cannabis stores. If you’re one of these people, you’re likely looking for ways to increase traffic to your store and boost sales. However, there is a lot of competition within the cannabis industry, and getting a foot in can be really difficult.
In this blog post, we’ll discuss some tips on how you can do just that. Keep reading to learn more!
Learn More About Your Audience
The first thing you will need to do to gain more visitors to your online cannabis store would be to learn as much about your audience as possible. Who is interested in your products? How much can they spend on average per purchase? How old are they?
In addition, what type of products are they looking for? Are they looking for something unique and unusual or prefer to stick to the basics, like classic bongs and vapes? These questions are crucial for your store, not only to set prices but also for design and content marketing.
More importantly, you need to analyze everything you do to see what works and doesn’t. Did a recent giveaway bring in more traffic, or did the latest few blog posts you received backlinks increase the traffic?
The next crucial thing in bringing in more website visitors would be performing SEO or search engine optimization. If you are not familiar with what that is, it is basically anything you do to increase your site’s ranking on search engines or to increase the position of your website on the search engine results pages.
Why should you do this? Because the most significant source of traffic for any website is organic search traffic, which means people find you through the results pages. How can you increase your ranking? Create a well-designed website that retains the visitor’s attention and create outstanding content, build links, receive reviews, and post to social media.
Create Engaging Content
As mentioned above, one way to increase your ranking on search engines is to create outstanding content. However, you must create great content to become an authority within the cannabis industry. People are becoming more and more curious about cannabis, and what better place for people to learn all about it than on your website?
The best way to create engaging content would be to know what your audience is searching for and answer their questions. For example, if popular keywords that relate to the cannabis industry include “how to vape cannabis,” “what is THC concentrate,” or “best cannabis consumption methods,” you should create content that answers all of those questions and any questions that might arise from the answers you provide.
Another method of gaining more website visitors by increasing your site’s ranking would be to use videos on your site or upload video content to platforms such as YouTube. Almost everyone goes straight to YouTube when they want to know how something works, how to do something, or find a review for a service or product.
So, why not be the creator of that content and take the opportunity to gain authority and brand awareness? More importantly, visitors will be way more likely to watch a video that explains the content within a blog post than to read the entire blog post. This increases engagement and keeps the visitor on your site, which is great for your ranking since Google will assume the visitor is staying because your content is great.
Appeal to Different Types of Customers
Finally, the last tip on this list would be to try to appeal to the different types of customers. Retail assistants are well aware that there are 3 types of customers; those that are just learning about your products and want to get a better understanding of the prices, those that are there to buy a specific product, and those that are just wasting time in the store.
There are, of course, other types, such as deal seekers or experience seekers, so ensure that when you design your site, you keep the different types of customers in mind. For deal-seekers, ensure that your promotions and sales are clearly visible as they enter the site. For those just learning about your product or brand, include information about your products.