Sales POP - Purveyors of Propserity
TV Quick Guides / Sales Management / Jan 25, 2018 / Posted by Nikolaus Kimla / 1580 

What is Key Account Management?

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A Key Account is a person or a group of people with whom your business has built more than just a standard business relationship, based on the trust level.

Key Account Management (KAM) defines the full relationship between your business and your customer. It revolves around handling the customers who play a strategic role in your growth.

When dealing with multiple individuals, it’s good to record facts about decision-makers within the account that you’re dealing with. Our goal is to access information and grow key accounts into profitable long-term relationships.

Learn more about Key Account Management.

    About Author

    A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipeliner Sales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

    Comments (7)
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    Ini - Daniel Udoh commented...

    Truly this is good read!

    Indeed, if there is no list of potential customer it leads to difficulty in maintaining connection with the respective customer.

    It is important to create, develop and nurture – in a strategic manner, with the help of a top notch CRM as Pipeliner – a list of potential customers to grow a business with.

    0

    Ini - Daniel Udoh commented...

    Truly this is good read!

    Indeed, if there is no list of potential customer it leads to difficulty in maintaining connection with the respective customer.

    It is important to create, develop and nurture – in a strategic manner, with the help of a top notch CRM as Pipeliner – a list of potential customers to grow a business with.

    0

    Ini - Daniel Udoh commented...

    This is highly motivational in a generation where millennials misconstrue the reality of life which tends to affect their attitude to work and leadership

    0

    Ini - Daniel Udoh commented...

    Recruiting the right talents is most important ensuring organizational access. This interview is phenomenal in getting this right. Insightful!

    0

    Ini - Daniel Udoh commented...

    It is important to have a sales process that would guarantee good performance. i recommend this read for anyone looking for Best Practice on Sales Performance.

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    Ayantu Mizenu commented...

    Thank you,I got learn opportunity from lead history.

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    Christian Okhimamhe commented...

    Very good read…brief and precise. One of the best connectiono out there for E-marketing is LinkedIn

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